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Qualitative Methods in Management Research

Qualitative Methods in Management Research

Second Edition

January 2000 | 264 pages | SAGE Publications, Inc
`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Qualitative Research in Management
Achieving Access to Management Reality
Taking Off and Landing
The Route from Preunderstanding to Understanding

Case Study Research
Quality of Academic Research and Management Consultancy
A Management Action Science Paradigm

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 

Barney G. Glaser
co-author of The Discovery of Grounded Theory

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." 

Richard Teare
Service Industries Journal

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 

Edward Toomer and Ken Bowen
Journal of Operational Research

One of very few books on qualitative methods in MANAGEMENT research! I like it!

Mr Andreas Schmid
Economics , University of Bayreuth
August 29, 2012

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ISBN: 9780761920144
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