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Quantitative Research in Communication
- Mike Allen - University of Wisconsin - Milwaukee, USA
- Scott Titsworth - Ohio University, USA
- Stephen K. Hunt - Illinois State University, USA
September 2008 | 256 pages | SAGE Publications, Inc
Statistical Procedures in Communication Research is a textbook for use in advanced undergraduate and entry-level graduate courses in research methods and/or quantitative methods. The book is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression). In addition, annotated excerpts from research journal articles illustrate the use of various procedures.
1. Introduction to Quantitative Research
2. Using Statistics in Quantitative Research
3. Independent Samples or Students t-Test
4. ONEWAY Analysis of Variance
5. Factorial ANOVA
6. Analysis of Covariance
7. Multivariate ANOVA
8. Chi Square-Statistic
9. Simple Bivariate Correlation
10. Multiple Regression
11. Factor Analysis
12. Advanced Modeling Techniques
13. Meta-Analysis
This is an excellent book. My students love it.
Communications Dept, California State University - Fullerton
September 23, 2010
I particularly like the chapter on meta-analysis as this is one topic that most of the books on survey that I have been using do not discuss.
Department of Communication Research, University of the Philippines
April 5, 2010
