You are here

Rethinking the Media Audience
Share
Share

Rethinking the Media Audience
The New Agenda

Edited by:

Other Titles in:
Audience Studies

August 1999 | 224 pages | SAGE Publications Ltd
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
 
PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Pertti Alasuutari
Introduction
Three Phases of Reception Studies

 
Ann Gray
Audience and Reception Research in Retrospect
The Trouble with Audiences

 
Kim Schr[sl]oder
The Best of both Worlds? Media Audience Research between Rival Paradigms
 
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Joke Hermes
Media Figures in Identity Construction
Pertti Alasuutari
Cultural Images of the Media
Heikki Hellman
Legitimations of Television Programme Policies
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age

 
Ingunn Hagen
Slaves of the Ratings Tyranny? Media Images of the Audience
John Tulloch
The Implied Audience in Soap Opera Production
Everyday Rhetorical Strategies among Television Professionals

 
To Be an Audience

Birgitta H[um]oijer
David Morley
`To Boldly Go...'
The `Third Generation' of Reception Studies

 

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Purchasing options

Please select a format:

ISBN: 9780761950714
£56.99
ISBN: 9780761950707
£161.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.