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SAGE Brief Guide to Marketing Ethics
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SAGE Brief Guide to Marketing Ethics



May 2011 | 232 pages | SAGE Publications, Inc
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

 
Preface
 
Part I: Business Ethics
 
Business Ethics
 
Theories of Ethics
 
Stakeholder Theory
 
Ethical Decision Making
 
Competition
 
Strategy and Ethics
 
Corporate Social Responsibility and Corporate Social Performance
 
Strategic Corporate Social Responsibility
 
Part II: Ethics and the Marketing Mix
 
Ethics of Marketing
 
Consumer Rights
 
Product Liability
 
Ethical Issues in Pricing
 
Price-Fixing
 
Predatory Pricing and Trading
 
Transfer Pricing
 
Part III: Ethics and the Promotional Mix
 
Advertising Ethics
 
Deceptive Advertising
 
Public Relations
 
Public Relations Ethics
 
Reputation Management
 
Part IV: Special Topics in Marketing Ethics
 
Intellectual Property
 
Electronic Commerce
 
Marketing to Children
 
Minorities
 
Cross-Cultural Consumer Marketing
 
Multinational Marketing
 
Green Marketing
 
Greenwashing
 
Cause-Related Marketing
 
Appendix: AMA Code of Ethics

“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina
Gannon University

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann
New Mexico State University

brief, readable

Russell Smith
Marketing Dept, Winona State University
December 3, 2014

The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe
Ralph W Ketner Sch Of Business, Catawba College
September 25, 2014

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ISBN: 9781412995146
£35.99

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