This extensive and diverse collection features more than 140 hours of video, including in-depth interviews with experts from across the globe on topics as varied as innovation management, corporate social responsibility and social media marketing. View the very latest insights from marketing practitioners at brands including Kellogg’s and McDonald’s and watch management professionals, business leaders, entrepreneurs and marketers at work. View the complete title list.
Looking for a clear tutorial on product pricing strategies, or a step-by-step to team leadership essentials? Outstanding lecturers from a multitude of different universities will give short, clear tutorial videos, all carefully tagged to a disciplinary taxonomy. Case study videos will focus in on real world examples, such as the Rana Plaza factory collapse or the strategic alliance between Disney and Pixar, to encourage students to apply theory to practice and reflect on the issues raised.
The Business & Management content update will provide an additional 10 hours of video content, bringing a concentrated focus on the very micro, personal negotiation skills and entrepreneurial decision-making, as well as the very macro, how to succeed in a globalized business market. Videos will cover the following subject areas: international business, entrepreneurship, marketing strategy, organization development and change, human resource management, negotiation/decision-making, and social media marketing.
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Video will cover topics across the following core areas: