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Social Media Studies

Social Media Studies

First Edition
Two Volume Set
Edited by:
  • DUAN Peng - Professor, Vice President, Communication University of China, Beijing; Director, Mobile Internet & Social Media Centre, Communication University of China, Beijing
  • ZHANG Lei - Professor, The National Centre for Communication Innovation Studies, Communication University of China, Beijing

September 2018 | 680 pages | SAGE India

Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities.  Today it is a critical focus of study in cultural studies, business, organizational development, health, philosophy, international policy, literary criticism and psychology.  SAGE Benchmarks in Communication is an exciting new series that will bring together the best of the best from across the disciplines – both classics and material previously difficult to access. 

Social Media Studies aims to bring together different approaches on social media studies, ranging from theoretical to empirical explorations. Through the mapping of this rapidly changing academic field, this Work is designed to reflect the intertwining relationship between social media studies and various disciplines, including media and communication studies, sociology, anthropology, political science, economics and history. It also adopts global/regional perspectives to document the academic and cultural works on social media in different societies and countries. In fact, the internet has transcended both geographical and social boundaries so profoundly that it keeps meeting resistance in all kinds of social terrain, which has also inspired considerable research work.

Appendix of Sources
Editors’ Introduction
Volume 1
Social media on the picket line

Jack Qiu
Public relations and social media: Deliberate or creative strategic planning

Francine Charest, Johanie Bouffard and Ema Zajmovic
Rethinking ‘Rethinking Convergence


Henry Jenkins
Maximizing Opportunities and Minimizing Risks for Children Online: The Role of Digital Skills in Emerging Strategies of Parental Mediation

Sonia Livingstone, Kjartan Ólafsson, Ellen J. Helsper, Francisco Lupiáñez-Villanueva, Giuseppe A. Veltri and Frans Folkvord
Real social analytics: A contribution towards a phenomenology of a digital world

Nick Couldry, Aristea Fotopoulou and Luke Dickens
Technology: The Emergence of a Hazardous Concept

Leo Marx
Rethinking algorithmic regulation

Eden Medina
Algorithmic Harms Beyond Facebook and Google: Emergent Challenges of Computational Agency

Zeynep Tufekci
Understanding Social Media Logic

Jose van Dijck and Thomas Poell
Becoming Friends in Online Brand Communities: Evidence From China

Zhimin Zhou, Chenting Su, Nan Zhou and Ning Zhang
Digital youth cultures in small town and rural Gujarat, India

Manisha Pathak-Shelat and Cathy DeShano
Professional Personae - How Organizational Identification Shapes Online Identity in the Workplace

Christian Fieseler, Miriam Meckel and Giulia Ranzini
China ICT Studies: A Review of the Field, 1989–2012

Jack Linchuan Qiu and Wei Bu
The cultural environment: measuring culture with big data

Christopher A. Bail
Celebrity, Past and Present

Sharon Marcus
Instafame: Luxury Selfies in the Attention Economy

Alice E. Marwick
The structure of online social networks mirrors those in the offline world

R.I.M Dunbar, Valerio Arnaboldi, Marco Conti and Andrea Passarella
Volume 2
Sec. 1: Social Media and Economics
The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice

Dal Yong Jin and Kyong Yoon
Baidu, Weibo and Renren: the global political economy of social media in China

Christian Fuchs
Seeing red: a political economy of digital memory

Anna Reading
Digital prosumption labour on social media in the context of the capitalist regime of time

Christian Fuchs
The cultural economy in the digital age: A revolution in intermediation?

Pierre-Jean Benghozi and Thomas Paris
The Taking Economy: Uber, Information, and Power

Ryan Calo and Alex Rosenblat
Post-Post-Fordism in the Era of Platforms

Robin Murray, Jeremy Gilbert and Andrew Goffey
Unpacking social divisions of labor in markets: Generalized blockmodeling and the network boom in stock photography

Johannes Glückler and Robert Panitz
Sec. 2: Social Media and Politics
The Logic of Connective Action: Digital media and the personalization of contentious politics

W. Lance Bennett and Alexandra Segerberg
Networks of Contention: The Shape of Online Transnationalism in Early Twenty-First Century Social Movement Coalitions

Stefania Vicari
Social Media, Civic Engagement, and the Slacktivism Hypothesis: Lessons from Mexico's “El Bronco"

Philip N. Howard, Saiph Savage, Claudia Flores Saviaga, Carlos Toxtli and Andrés Monroy-Hernández
The Consequences of the Internet for Politics

Henry Farrell
Leadership without Leaders? Starters and Followers in Online Collective Action

Helen Z. Margetts, Peter John, Scott A. Hale and Stéphane Reissfelder
Online Activities, Spatial Proximity, and the Diffusion of the Occupy Wall Street Movement in the United States

Ion Bogdan Vasi and Chan S. Suh
Big Data Surveillance: Introduction

Mark Andrejevic and Kelly Gates
A conceptual map of political participation

Jan W. van Deth
The Problem of Realist Events in American Journalism

Kevin G. Barnhurst
Beyond Privacy: Articulating the Broader Harms of Pervasive Mass Surveillance

Christopher Parsons
Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter

Guobin Yang
Queer youth, Facebook and faith: Facebook methodologies and online identities

Yvette Taylor, Emily Falconer and Ria Snowdon

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ISBN: 9789352806638