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Social Research Methods

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Analyzing Social Networks, 2nd Edition

Stephen P. Borgatti, Martin G. Everett, Jeffrey C. Johnson

 

Analyzing Social Networks

Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this bestselling introduction is fully updated, and will get you up-to-speed on the theory and skills you need to conduct your own social network analysis.

Written by the creators of NetDraw and UCINET, the book uses simple language and equations, and provides expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. Software tools are introduced step-by-step in an easy to follow way. Watch the video to find out what's new in this edition.

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