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Statistical Modeling for Management
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Statistical Modeling for Management

First Edition


February 2008 | 256 pages | SAGE Publications Ltd
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here

 
Measurement Scales
 
Modeling Continuous Data
 
Modeling Dichotomous Data
 
Modeling Ordered Data
 
Modeling Unordered Data
 
Neural Networks
 
Approximate Algorithms for Management Problems
 
Other Statistical, Mathematical and Co-pattern Modeling Techniques

In this class, students will work on data. Therefore, it is essential for them to get familiar with some important issues as modeling continous, ordered and dichotomous data. This source contains necessary knowledge to give the logic of important analyses.

Professor Murat Aktan
Marketing , Nevsehir Haci Bektas Veli Universitesi
December 2, 2016

Sample Materials & Chapters

Data Sets to compliment the tables in the book


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ISBN: 9780761970125
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ISBN: 9780761970118
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