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Strategic Issues Management
Organizations and Public Policy Challenges
Second Edition
- Robert L. Heath - University of Houston, USA
- Michael J. Palenchar - University of Tennessee, USA
November 2008 | 424 pages | SAGE Publications, Inc
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.
1. A Foundation of Community
2. Historical Foundations
3. Scouting the Terrain
4. Corporate Social Responsibility (CSR)
5. Special Interest Activists as Foes or Allies
6. Issues Communication
7. Obligations and Constraints on Issues Communication
8. Issues Management and Crisis Communication
9. Issues Management and Risk Communication
10. Brand Equity and Organizational Reputation
The way that each chapter is presented in light of an appropriate case study is helpful
The book covers lots of ground and presents ideas from both a business and public policy perspective
School for Policy Studies, Bristol University
May 2, 2012
This text I have recommended for Spring 2011. The major reasons for the recommendation include, the content of the text is latest, the cases are easy to understand, the price of the text is affordable.
Marketing, Otemon Gakuin University, Japan
July 12, 2010
A very good overview on research and practice. The book is relevant for undergraduate students who study public relations.
Communications , Technical University of Ilmenau
March 12, 2010
Interesting take on the processes involved in Strat decision taking. Useful as a library reference, but a little too specialised to be a core text for my learners.
Management , Hull College of Further Education
October 29, 2009
