Strategic Issues Management
Organizations and Public Policy Challenges
- Robert L. Heath - University of Houston, USA
- Michael J. Palenchar - University of Tennessee, USA
The way that each chapter is presented in light of an appropriate case study is helpful
The book covers lots of ground and presents ideas from both a business and public policy perspective
This text I have recommended for Spring 2011. The major reasons for the recommendation include, the content of the text is latest, the cases are easy to understand, the price of the text is affordable.
A very good overview on research and practice. The book is relevant for undergraduate students who study public relations.
Interesting take on the processes involved in Strat decision taking. Useful as a library reference, but a little too specialised to be a core text for my learners.