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Survey Research and Sampling

Survey Research and Sampling

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March 2022 | 136 pages | SAGE Publications Ltd

Part of The SAGE Quantitative Research Kit, This book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:

  • Selecting the best sampling method for your research
  • Designing questionnaires to ensure you gather valuable data
  • Collecting your data to represent populations well
  • Piloting questionnaires to ensure quality research

Students typically find sampling demanding, but it is one of the most important skills learnt by undergraduates. Jan Eichorn gives them the know-how and confidence needed to succeed in their quantitative methodology and research journey.

Sampling Approaches: How to achieve representativeness
Sampling mode: how we actually collect the data
Questionnaire design: asking the right questions
Ensuring survey quality: piloting, checks and cross-cultural comparability

This is a very good reading resource for modules with research and literature review aspects.

Mrs Josephine D Morris
Interdiscipline, Winchester University
August 3, 2022

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ISBN: 9781526423801

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.