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Survey Research by Telephone
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Survey Research by Telephone


Volume: 150
Other Titles in:
Social Research Methods

September 1989 | 296 pages | SAGE Publications, Inc
The telephone survey is now the dominant survey technique. When the first edition of this volume was published, many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However, much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail, face-to-face and telephone surveys, and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research.
 
Introduction
 
Comparing Survey Methods
 
Sampling
 
Issues in Questionnaire Design and Question Writing
 
Administration
 
Final Considerations and the Future

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ISBN: 9780803929852
£54.00