Sustainable Marketing
- Robert Dahlstrom - Miami University of Ohio, USA
- Jody Crosno - West Virginia University, Morgantown, WV, USA
Environmental Issues in Marketing
Formerly published by Chicago Business Press, now published by Sage
Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Supplements
Sample Materials & Chapters
Chapter 1; Introduction to Sustainable Marketing
Chapter 2: Sustainability-Based Strategic Planning