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Telephone Survey Methods
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Telephone Survey Methods
Sampling, Selection, and Supervision

Second Edition
  • Paul J. Lavrakas - Independent Consultant and Former Chief Research Methodologist for The Nielsen Company, Independent Consultant


August 1993 | 192 pages | SAGE Publications, Inc
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.
 
INTRODUCTION
 
Total Survey Error
 
Telephone Surveying in Perspective
 
The Telephone Phenomenon in the United States
 
Basic Steps in the Telephone Survey Process
 
Computer-Assisted Telephone Interviewing (CATI)
 
Contents and Organization of This Text
 
Additional Sources of Instruction on Survey Methodologies
 
Exercises
 
GENERATING TELEPHONE SURVEY SAMPLING POOLS
 
Choosing a Valid Sampling Design
 
Random Digit Dialing (RDD)
 
Directory and List-Based Sampling Pools
 
Mixed Mode Sampling Pools
 
Sampling Pool Size
 
Exercises
 
PROCESSING TELEPHONE SURVEY SAMPLING POOLS
 
Issues in Controlling the Sampling Pool
 
Using the Call-Sheet to Control the Sampling Pool
 
Refusal Report Form, Refusal Conversions, and Nonresponse Error
 
Expectations in Processing Sampling Pools
 
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
 
Sampling Pools in Mixed Mode Surveys
 
Processing Sampling Pools with CATI
 
Exercises
 
SELECTING RESPONDENTS AND SECURING COOPERATION
 
Starting Off on a Solid Footing
 
Introducing the Survey
 
Respondent Selection and Screening Techniques
 
Advance Contract of Respondents
 
Exercises
 
SUPERVISION I
STRUCTURING INTERVIEWERS' WORK

 
 
Quality Control in Telephone Versus Personal Interviewing
 
Recruitment and Hiring of Interviewers
 
Training Sessions
 
Presurvey Practice and On-the-Job Training
 
Total Survey Error and the Interviewer
 
Exercises
 
SUPERVISION II
STRUCTURING SUPERVISORY WORK

 
 
Staffing and Scheduling Interviewing Sessions
 
Interviewing Session Setup
 
Supervising Interviewing Sessions in PAPI and CATI Surveys
 
Verifying Completed Interviews
 
Conclusion
 
Exercises

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ISBN: 9780803953079
£44.99

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