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Television in Contemporary Asia

Television in Contemporary Asia

First Edition
Edited by:

November 2000 | 452 pages | SAGE Publications Pvt. Ltd
Television in Asia has undergone rapid transformation following the introduction of cable and satellite television in 1991. Although public service channels are largely intact in most Asian Countries, they now compete with private commercial channels from both within and across borders. As a consequence of these developments, the television market in Asia has moved to the forefront of the international arena and is attracting increasing interest among scholars, media analysts and business houses around the world.

The book presents original discussions on the most recent developments in Asian television systems in the context of the continually changing global environment. Alongside a detailed examination of television in China and India—the major players in the Asian television scene—this volume also covers Hong Kong, Indonesia, Japan, Korea, Malaysia, Pakistan, the Philippines, Singapore, Sri Lanka and Taiwan. The country-based analyses are supplemented by substantive chapters which deal with various important processes and issues common to the Asian region as a whole. These chapters address the global changes that have stimulated new concerns about the nature, future and cultural independence of the nation-state.

The overall focus of the book is on the ways in which television in Asia has responded to new threats and opportunities. The contributors provide evidence against the view that global forces will destroy national and regional differences and argue, instead, that television is an important factor in national development in Asia. Documenting these changes at at he national level and their implications for Asian governments and peoples, the volume also describes how new alliances and new identities are coming to the fore as Asia continues to find its place in the world television market.

Providing incisive and topical discussions on globalism, national identity and the international television market, this volume is a major contribution to understanding the relationship between national, regional and global factors in the international system. It will be of interest of professionals and scholars in the fields of mass communication, media studies, television and broadcasting journalism and cultural studies.
Michael Richards and David French
Globalization, Television and Asia
Michael Richards
Television, Development and National Identity
David French
Television and the Liberalization of Communication Markets
David French, Michael Richards and Pradip N Thomas
Asian Television
Contemporary Issues

Usha Vyasulu Reddi
Transnational Broadcasting and Multiculturalism
Amos Owen Thomas
Transborder Television for Greater China
Keval J Kumar
Cable and Satellite Television in India
The Role of Advertising

Sang-Chul Lee and Susan K Joe
Key Issues in the Korean Television Industry
Programmes and Market Structure

Zaharom Nain and Mustafa K Anuar
Marketing to the Masses in Malaysia
Commercial Television, Religion and Nation-Building

Mark A Hukill
The Politics of Television Programming in Singapore
Leen d'Haenens, Chantal Verelst and Effendi Gazali
In Search of Quality Measures for Indonesian Television News
Zhongdang Pan and Joseph Man Chan
Building a Market-Based Party Organ
Television and National Integration in China

Yu Huang and Andrew Green
From Mao to the Millennium
Forty Years of Television in China (1958-98)

Daya Kishan Thussu
The Hinglish Hegemony
The Impact of Western Television on Broadcasting in India

Michael Richards and Sunanda Mahendra
Television, Culture and the State in Sri Lanka
Ran Wei
China's Television in the Era of Marketization
Seemi Naghmana Tahir
Globalization and National Television Networks
An Analysis of Pakistan Television

Paul S N Lee
Hong Kong Television
An Anchor for Local Identity

Michael Richards
Television in the Philippines
Structure and Issues

Alexander G Flor
Television in the Philippines
Setting the National Social Agenda

China-Hwa Flora Chang
Multiculturalism and Television in Taiwan
Tetsuo Arima and Roger Cooper
The Aum Cult/Tokyo Broadcasting System Scandal
Its Impact on Television Codes in Japan


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ISBN: 9780761994695