You are here

The Art of Video Production

The Art of Video Production

April 2007 | 564 pages | SAGE Publications, Inc
The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content.

This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life.

Key Features include:

- Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment

- Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention

- In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content

- Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

A Note to Students and Teachers
1: The Video Production Process
2: Video As Communication
3: How Television Works
4: Light and Lenses
5: Lighting Equipment and Design
6: Using the Camera
7: Understanding Sound and Microphones
8: Audio Processing and Aesthetics
9: Graphic and Set Design
10: Video Processing
11: Field Production
12: Editing: Aesthetics and Techniques
13: Writing and Script Formats
14: Producing and Directing
15: Performing

"As a classroom text it will offer a through grounding in the principles and skills of video production, and as a library reference it teaches not only how to make superior television programs, but how to juxtapose content and values and how to understand what makes for a superior production."

Midwest Book Review

The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers.  Deftly written, effectively organized..."


James A. Cox
Midwest Book Review

"The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work."

Vincent O'Donnell
RMIT University

Was a great introductory video production text that covered all the phases of the production process (camera, lighting, sound and art) that was needed.

Mr Gregory Smith
Digital Media Program, Wayne County Community College - Eastern
July 5, 2010

For instructors

Purchasing options

Please select a format:

ISBN: 9781412916752

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.