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The Art of Video Production
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The Art of Video Production



April 2007 | 564 pages | SAGE Publications, Inc
The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content.

This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life.

Key Features include:

- Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment

- Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention

- In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content

- Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

 
A Note to Students and Teachers
 
Preface
 
1: The Video Production Process
 
2: Video As Communication
 
3: How Television Works
 
4: Light and Lenses
 
5: Lighting Equipment and Design
 
6: Using the Camera
 
7: Understanding Sound and Microphones
 
8: Audio Processing and Aesthetics
 
9: Graphic and Set Design
 
10: Video Processing
 
11: Field Production
 
12: Editing: Aesthetics and Techniques
 
13: Writing and Script Formats
 
14: Producing and Directing
 
15: Performing

"As a classroom text it will offer a through grounding in the principles and skills of video production, and as a library reference it teaches not only how to make superior television programs, but how to juxtapose content and values and how to understand what makes for a superior production."

Midwest Book Review

The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers.  Deftly written, effectively organized..."

—WISCONSIN BOOKWATCH

James A. Cox
Midwest Book Review

Was a great introductory video production text that covered all the phases of the production process (camera, lighting, sound and art) that was needed.

Mr Gregory Smith
Digital Media Program, Wayne County Community College - Eastern
July 5, 2010

For instructors

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ISBN: 9781412916752
£92.00

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