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The Global Environment of Business
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The Global Environment of Business
New Paradigms for International Management

First Edition
  • David W. Conklin - The Richard Ivey School of Business, The University of Western Ontario, Canada


June 2010 | 320 pages | SAGE Publications, Inc
The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts.

The following key issues are emphasized:

Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically.

Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.

Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.

Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.

Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.

 
Introduction
 
Part I. Social Forces
 
Chapter 1. Differentiating Strategies in Accordance With Cultural Differences
In Practice 1.1. Changes In Cultural Preferences For Diamonds

 
 
Chapter 2. Coping With New Concerns About Corruption and Fraud
Practice 2.1. Evaluating and Improving the Corporate Ethical Culture

 
 
Chapter 3. Adopting an Ethics Code and Corporate Social Responsibility: Why, What, and How?
In Practice 3.1. Environmental Degradation: The Result of Corruption and Fraud and Deficiencies in Ethics and CSR

 
 
Part II. Technological Forces
 
Chapter 4. Social Capital: Implications for Entrepreneurship and Innovation
 
Practice 4.1. Differences in Social Capital as Determinants of Investment Locations
 
Chapter 5. Strengthening the Firm?s Knowledge Capabilities
In Practice 5.1. How Can a Government Strengthen the Knowledge Capabilities of Firms in Its Jurisdiction?

 
 
Chapter 6. Investing in New Technologies
In Practice 6.1. Investing in Telecom and E-Business in a Less Developed Economy

 
 
Part III. Economic Forces
 
Chapter 7. Industry Structure as a Determinant of Profitability
Practice 7.1. Challenges and Rewards of Outsourcing the HR Department

 
 
Chapter 8. Comparing Nations as Investment Locations
In Practice 8.1. Changes in the Industry Structure and National Competitive Advantage in the Watch Industry

 
 
Chapter 9. Adjusting to Economic Volatility
In Practice 9.1. Economic Risks of the Inflation/Devaluation Cycle

 
 
Part IV. Political Forces and the Role of Government
 
Chapter 10. Analyzing and Evaluating Political Risks
In Practice 10.1. Assessing and Comparing Political Risks

 
 
Chapter 11. Seizing Opportunities in Privatization and Regulatory Changes
Practice 11.1 Assessing Risks and Opportunities in Privatization and Regulatory Changes

 
 
Chapter 12. Ongoing Impacts of Trade and Investment Agreements
In Practice 12.1. Subsidies and Unfair Competition: The Example of Aircraft

 
In Practice 12.2. Coping With ?Unfair Competition? From China

 
 
Chapter 13. Summary and Conclusions
 
Author Index
 
Subject Index
 
About the Author

A good introduction to the world of international business, with plenty of supporting information and case examples.

Mr Huw Thomas
Management & IT, University of Wales, Trinity St David
August 17, 2011

Text is well designed, but too sophisticated for the Asian students who are not native English speakers here in Taiwan. Especially liked the cultural ties to management and market decision making.

Hopefully future editions will be designed with the growing number of non native speakers in mind who can benefit from a special edition.

Professor Steve Varela
Business Administration , Tunghai University
June 14, 2011

Provides additional viewpoints to flesh out particular topics.

Michael Wynn-Williams
The Business School, Greenwich University
March 1, 2011

The content was too narrowly focused for the course.

Dr Gunnar Oskarsson
Business Administration , University of Iceland
November 15, 2010
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ISBN: 9781452290010
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