You are here

The How To of Qualitative Research

The How To of Qualitative Research

First Edition
Additional resources:

May 2016 | 256 pages | SAGE Publications Ltd

With clear instructions for developing a research design and complementary research tools, this book is not about describing or theorizing qualitative methods, but how researchers actually create and execute these methods. Helping students conquer the practical issues many novice researchers face, the book provides them with the tools they need to answer critical questions such as:

  • what are some ways to sample potential participants?
  • how do I construct an interview schedule?
  • should I be thinking of a single case study or a comparative study?
  • what and how should I record in the field?
  • what other sources of data should I consider?
Introduction: From Why to How in Qualitative Research
How to Conceptualize Research: Getting Started and Advancing Ongoing Projects
How to Design a Qualitative Project and Create a Research Question: Selecting the Right Tools for the Job
How to Do Interviews: Making What People Say Matter
How to Do Focus Groups: Making the Most of Group Processes
How to Conduct Field Research: Getting in and Getting out with High Quality Data
How to Use Unobtrusive Methods: The Beauty of Social, Physical and Visual Artefacts
How to Do Data Analysis: The Beginner’s Guide to Coding
How to Write up Qualitative Research: Making Your Words Count

testing review functionality

Ms Beverly Shideler
History, Five Towns College
July 6, 2017

This is one of the key texts for our students. It explains the methods, approaches and processes involved in qualitative research clearly and in a user friendly way. Students can therefore draw on this when designing their own research projects.

Dr Irene Dewar Bonnar
Education , Stirling University
June 7, 2016

Sample Materials & Chapters

Chapter 1

Chapter 2

Chapter 3

For instructors

Please select a format:

Purchasing options

Please select a format:

ISBN: 9781446267097
ISBN: 9781446267080