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The McDonaldization of Society

The McDonaldization of Society
Into the Digital Age

Ninth Edition (International Student Edition)
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Social Theory

March 2018 | 272 pages | SAGE Publications, Inc
The McDonaldization of Society links classical sociological theory to many aspects of contemporary life in a globalized world. Max Weber's rationalization thesis is updated and applied to the late 20th and early 21st century: where Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today.

The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, the Internet, and political participation. The author also looks at attempts to resist and reverse the effects of McDonalization, a term which has become part of the lexicon of contemporary sociological theory.
Chapter 1. Introduction
McDonaldization: The Basic Principles  
The Advantages of McDonaldization  
A Critique of McDonaldization: The Irrationality of Rationality  
McDonald's: Creating the "Fast-Food Factory"  
McDonald's and Other Brick-And-Mortar Consumption Sites  
The Long Arm of McDonaldization  
McDonald's as an American and a Global Icon  
A Look Ahead  
Chapter 2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"  
Key Predecessors  
McDonaldization and Consumption Today  
Comparing McDonald's, Wal-Mart and  
Chapter 3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods  
Calculability: Big Macs, Algorithms and Big Data  
Chapter 4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside  
Control: Human and Nonhuman Robots  
Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization  
Efficiency: It's a Fetish  
Calculability: Zeal for Speed  
Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees  
Control: Even Pilots Aren't in Control  
Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout  
High Cost: Better off at Home  
False Friendliness: "Hi, George" and Emojis  
Disenchantment: Where's the Magic?  
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal  
Homogenization: It's No Different in Paris  
Dehumanization: Getting Hosed at "Troff 'n' Brew"  
Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?  


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  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
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  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.

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ISBN: 9781544327549