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The Practice of Survey Research

The Practice of Survey Research
Theory and Applications

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June 2015 | 360 pages | SAGE Publications, Inc
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.

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Part I: Before the Survey
Chapter 1: Introduction to Survey Research
What is survey research?  
How do you know if a survey is good?  
Surveys about Teachers: Are They Good Teachers?  
Applications of Survey Research  
Technology and Survey Research  
The Ethics of Survey Research  
Key Decisions about Survey Research: What’s Ahead  
Part II: Questionnaire Design
Chapter 2: Types of Surveys
Omnibus Surveys  
Importance of Proper Training of Interviewers  
Types of Surveys  
Chapter 3: The Survey Instrument
The Cover Letter  
The Survey Instrument  
Appearance, Formatting, and Design  
Chapter 4: Survey Question Construction
Concept Measurement: Traits, Assessments, and Sentiments  
Complex Concepts Question Development  
Responses to Questions  
Measurement Error  
Chapter 5: Validity and Reliability
Types of Reliability and Estimation  
Chapter 6: Pre-testing and Pilot Testing
Pilot Testing  
Pre-test and Pilot Test Limitations  
Part III: Implementing a Survey
Chapter 7: Selecting a Sample: Probability Sampling
Sampling Terminology  
Sampling Theory  
Probability Sampling Techniques  
Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations
Convenience Sampling  
Quota Sampling  
Purposive Sampling  
Sampling Hard to Find Populations  
Chapter 9: Improving Response Rates and Retention
Response Rates and Non-response Errors  
Non-response Bias  
Attrition in Panel Studies  
Methods to Increase Participant Contact and Participant Cooperation  
Chapter 10: Technologies to Develop and Implement Surveys
Mail Survey Administration  
Computer-assisted Interviewing  
Post-survey Data Entry and Data Cleaning Technology  
Contracting with a Research Center to Conduct the Survey  
Chapter 11: Data Collection
The Self-administered Cross-sectional Mailed Survey  
The Self-administered Longitudinal Panel Mailed Survey  
Interviewer-administered Surveys  
Self-administered Web Surveys  
Comparing Survey Types  
Storage Needs  
Part IV: Post-Survey Data Management and Analysis
Chapter 12: Data Entry
Data Entry  
Chapter 13: Data Cleaning
Simple Cross-sectional Data Cleaning  
Cosmetic Cleaning  
Skip Patterns  
Multiple-response Questions, Other Specify and Open-ended Questions  
Cleaning for Diagnostics  
Interviewer Effects/Mode Effects  
Cleaning Longitudinal Data  
The Codebook  
Chapter 14: Data Analysis for a Policy Report
Policy Reports  
Descriptive Statistics  
Analysis for a Policy Report  
The Report Write-up  
Chapter 15: More Advanced Data Analysis
Explanatory Research Questions  
Journal Article Format  
Regression Analysis  
Addressing Missing Data  
OLS Regressions of the Positive Relocation Scale  
Creating Tables for the Journal Article and Writing-up the Results  
Chapter 16: Data Archiving
Seeking External Funding for Your Survey Project  
Archiving Original and Final Data  
Data Format  
Archiving and Making Data Publicly Available  
Survey Administration checklist  
Survey Design and Organization Checklist  
Writing Good Questions Checklist  
Piloting or Pre-Testing the Survey Checklist  
Choosing a Sample Checklist  
Improving Response Rates Checklist  


Companion Website
The companion website features data and syntax examples from Chapters 14 and 15 in all three of the main statistical software packages—SAS, SPSS, and STATA—so you can follow along as you study these chapters.

“Other survey research texts read as a dry report of what survey research is. This text reads as a personable text that walks the novice researcher through the survey research process, including all of the details considered by a seasoned survey researcher.”

Carol A. Angell, University of Wisconsin-La Crosse

“[T]he book is organized in a very strategic and hands-on manner that will train students to think, plan, and implement a project like an experienced social scientific scholar using survey methods.”

Kenneth C. Yang, University of Texas at El Paso

“The text is very well written, clear and easy to understand. It highlights main concerns throughout the survey research process.”

Silvia K. Bartolic, University of British Columbia

“This textbook covers all of the important topics in survey research and does so at a level appropriate for advanced undergraduates.”

Richard E. Adams, Kent State University

Sample Materials & Chapters

Chapter 6

Chapter 13

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ISBN: 9781452235271