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The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

Second Edition
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December 2014 | 368 pages | SAGE Publications Ltd

What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure?

Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field.

In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes.


Key features of the new edition:


  • Key Terms, Key Points and a Glossary
  • Research Highlights that illustrate interesting and important case studies and their findings
  • Useful recaps of 'What we have learned' and 'What do you think?' questions at the end of chapters to get students thinking
  • A new Companion Website ( with useful material for both instructors and students
PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future

"This is a really comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations.  The 'key terms' and 'questions to ponder' sections really help to ensure understanding. This book is recommended for all students of psychology, health and social care as well as anyone with an interest in health promotion and behavioural change."

Julie Burton
Lincoln University

The content of this book is not suitable for the Human Relations class I teach.

Dr Andreas Georgiou Philaretou
Social & Behavioral Sciences, European University of Cyprus
October 22, 2015

The approach to attitudes and attitudes change is too psychological for my classes.

Dr Andreas Georgiou Philaretou
Social & Behavioral Sciences, European University of Cyprus
October 22, 2015

It is well done, and useful as supplemental material to interested students.

Dr Luca Panzone
Sch of Agriculture,Food and Rural Dev., Newcastle University
August 19, 2015

An increasing number of students are interested in work on attitudes and this allows them to gain broad perspectives about the field, enhancing their work.

Mrs Clare Cunningham
English Language and Linguistics, York St John University
May 24, 2015

Good introduction to attitudes from a social pyschological perpespetive, so very good for language attitudes section of the sociolinguistics module (2-3 sessions in semester 1).

For my own module, I would have preferred a little more on language attitudes, and perhaps on implict vs. explicit attitudes, but excellent coverage of attitude functions in section 2 and attitude make-up in section 3. Overall, very clear text for UG students.

Dr Robert Mckenzie
English Language Arts , Northumbria University
May 19, 2015

very readable you be suitable to any level of student

Ms Sheila Stott
Sch of Health,Community & Educ Studies, Northumbria University
March 18, 2015

A solid grounding in understanding how attitudes are developed, changed and shaped by experiences, cultural influences, politics in an ever changing world.

Mrs Nieca Boynton
Social Science, University of Hull
March 17, 2015

This book adds valuable knowledge to this fascinating topic.

Dr Joseph Vella
Corporate communication, University of Malta
March 10, 2015

Sample Materials & Chapters

Ch 1: What are Attitudes and How are They Measured?

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