Preface
Acknowledgments
CHAPTER 1. WHAT IS POPULAR CULTURE AND WHY STUDY IT?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts
CHAPTER 2. EXPANDING THE RHETORICAL TRADITION
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
The Neo-Aristotelian Approach to Rhetorical Criticism
New (Contemporary and Postmodern) Rhetorical Approaches
CHAPTER 3. A NARRATIVE PERSPECTIVE
Conducting a Narrative Analysis
CHAPTER 4. A DRAMATISTIC PERSPECTIVE
The Dramatistic Life Cycle
Conducting a Dramatistic Analysis
CHAPTER 5. A SYMBOLIC CONVERGENCE PERSPECTIVE
Rhetorical Visions, Master Analogues, and Life Cycles
Conducting a Symbolic Convergence Analysis
CHAPTER 6. A NEO-MARXIST PERSPECTIVE
Materialism and Economic Metaphors
Conducting a Neo-Marxist Analysis
CHAPTER 7. FEMINIST PERSPECTIVES
Conducting a Feminist Analysis
CHAPTER 8. A MUSIC PERSPECTIVE: THE ILLUSION OF LIFE
Conducting an Illusion of Life Analysis
CHAPTER 9. VISUAL PERSPECTIVES
History and Nature of Visual Communication
Visual Theory Perspectives
Conducting a Visual Pleasure Analysis
CHAPTER 10. MEDIA-CENTERED PERSPECTIVES
Parasocial Relationship Theory
Conducting an Analysis Using a Media-Centered Perspective
Appendix. Writing a Popular Culture Rhetorical Essay
Glossary
Index
About the Author