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The SAGE Handbook of Media Studies
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The SAGE Handbook of Media Studies

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October 2004 | 640 pages | SAGE Publications, Inc
The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. The Editors have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field.

The Handbook offers a comprehensive review of today's burgeoning field of media studies within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

It is an ideal resource for graduate courses in media studies, as well as an excellent addition to any academic library.

McQuail
Introduction
 
Prolegomena
Christians
Communication Ethics
Gumucio
Alternative Media for Social Change
Sinclair
International Communication
Sreberny
Comparing Media: the USA, UK and Iran
Braman
Technology
Van Dijk
Digital Media
 
Audiences, Users and Effects
Kitzinger
Audiences and Readership Research Approaches: A Survey
McDonald
20th Century Media Effects Research
MacBeth
Psychology of Media Use
Nightingale
Television Audiences
Hermes
European Feminism, Media Studies and Cultural Studies
Kang
East Asian Modernities and the Formation of Media and Cultural Studies
 
Economy and Power
Albarran
Media Economics
Wasko
The Political Economy of Communications
Neveu
Government, the State, and Media
Semetko
Media, Public Opinion, and Political Action
Waisbord
Media and the Reinvention of the Nation
Whitney, Sumpter & McQuail
News Production
 
Specific Areas of Media Research
Newcomb
Narrative and Genre
Zuberi
Media and Music Cultures
Holden
Advertising
Hilmes
Broadcasting, Cable and Satellites
Schatz & Perren
Hollywood
Naregal
Bollywood
Smith, Moyer & Donnerstein
Media, Violence and Sex

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ISBN: 9780761921691
£155.00

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