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The Survey Handbook
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The Survey Handbook

Second Edition


January 2003 | 184 pages | SAGE Publications, Inc
'A complete overview that conveys a sense of the detail needed to do a high quality survey.'''--Kathy Sexton-Radek, Elmhurst College'''Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences.'''--Carol J. Lancaster, Medical University of South Carolina'''Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.'''--Gerald Albaum, University of Oregon, review in Journal of Marketing Research''New to this Edition:''· The characteristics and uses of qualitative surveys''· The steps in a content analysis of qualitative data''· Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct''· The main components of an informed consent form'''æReasonable ResourcesÆ is an excellent way to end this first volume. It provides foreshadowing for the rest of the Kit, yet does not go into too much detail. This material is a valuable reference as an overview (or, planning aid) for the research process.'''--David McCaffrey, University of Mississippi
 
Acknowledgment
 
The Survey Handbook: Learning Objectives
 
Ch 1. What Is a Survey? When Do You Use One?
Survey Objectives:

 
Measuring Hoped-For Outcomes

 
Straightforward Questions and Responses

 
Four Types of Survey Instruments

 
 
Ch 2. Sound Survey Design and Sampling
Survey Design

 
Survey Sampling

 
Sampling Methods

 
Sample Size

 
Response Rate

 
Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error

 
 
Ch 3. Reliable and Valid Survey Instruments
Reliability

 
Validity

 
Content

 
Face

 
Criterion

 
Construct

 
 
Ch 4. Appropriate Survey Analysis
Statistical Methods

 
Independent and Dependent Variables

 
Analysis of Qualitative Surveys

 
Content Analysis of Qualitative Data

 
 
Ch 5. Accurate Survey Reports
Lists

 
Charts

 
Tables

 
 
Ch 6. Ethical Surveys
Ethic Prinicples for the Protection of Human Subjects

 
Institutional Review Boards

 
Informed Consent

 
 
Ch 7. Reasonable Resources
What Needs to Be Done?

 
Checklist of Typical Survey Tasks

 
Getting Each Survey Task Done

 
Questions to Ask When Pilot-Testing Survey Instruments

 
Who Will Do It, and What Resources Are Needed?

 
Personnel, Time, and Money

 
Costs of a Survey: A Checklist

 
Guidelines for Reducing Survey Costs

 
 
Exercises
 
Answers
 
Suggested Readings
 
Glossary
 
About the Author

"A complete overview that conveys a sense of the detail needed to do a high quality survey."

Kathy Sexton-Radek
Elmhurst College

"Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences."  

Carol J. Lancaster
Medical University of South Carolina

For instructors

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ISBN: 9780761925804
£45.99

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