The Vital Drop
Communication for Polio Eradication in India
- Gitanjali Chaturvedi - UNICEF India
Key features of the book include:
- It describes the variety of communication initiatives undertaken to reach out to India`s large, diverse, segregated and mobile populations.
- It highlights the emphasis on evidence-both social and epidemiological-and the choices, approaches and course corrections in determining communication interventions.
- It outlines the importance of the sophisticated surveillance and a frontline communication network.
This book explains why communication is critical for ensuring the success of public health initiatives....It records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan....Key features of the book include the variety of communication initiatives undertaken to reach out to India`s large, diverse, segregated and mobile populations; the emphasis on evidence—both social and epidemiological—and the choices, approaches and course corrections in determining communication interventions; and the importance of sophisticated surveillance and a frontline communication network.
The book explains why communication is critical in ensuring the success of public health initiatives.
The book illustrates that communication is a “Vital Drop” for any public health campaign, not just a “soft science”.