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Transnational Television, Cultural Identity and Change
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Transnational Television, Cultural Identity and Change
When STAR Came to India

First Edition


November 2003 | 324 pages | SAGE Publications Pvt. Ltd
When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s.

This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity.

 
PART ONE: INTRODUCTION
 
The Research Question
 
Constructing Cultural Space
 
Cultural Strategies of Identity
 
The Study
 
Conclusion
 
PART TWO: REDEFINING INDIAN TELEVISION
 
The Post-independence Era
 
The Impact of the Image
 
The Post-liberalisation Era
 
Redefining the Image of India
 
Conclusion
 
PART THREE: CULTURAL STRATEGIES OF IDENTITY
 
The Modern Individual
 
Cultural Strategies of Identity
 
Redefining Tradition
 
Conclusion
 
PART FOUR: CULTURAL CHANGE IN INDIA
 
Redefining Indianness
 
The Continuity and Disjunction of Indian Identity
 
Contesting Indian Identity in a Global World
 
Conclusion
 
PART FIVE: MEDIATING IDENTITY: TRANSNATIONAL TELEVISION AND CULTURAL CHANGE
 
Transnational Media Corporation Practice in a Global Era
 
Active Audiences and the Construction of Meaning
 
The Construction of the Local
 
The Impact of Television on Cultural Change in India
 
Conclusion
 
PART SIX: SHIFTING CULTURAL SPACE AND THE FORMATION OF NEW IDENTITIES
 
The Delineation of Space
 
The Classification of Space
Boundaries and Limit Images  
 
The Compression of Space
 
The Generation of Multiple Identities
 
Orientation at the Point of Comfort
 
Conclusion
 
PART SEVEN: CLEAVING INDIA: NEW OPPOSITIONS AND FAMILIARITIES
 
Space Binding
The Construction of an Immoral West  
 
Space Dislocating
The Creation of New Familiarities  
 
The 'Chutneyfication of Identity'
 
Conclusion
 
PART EIGHT: INDIA ACCORDING TO MISS WORLD
 
Identity and the Body
 
Miss World 1996
 
A Transgressive Ms
 
Conclusion
 
PART NINE: THE DIMENSIONS OF CULTURAL CHANGE
 
Describing Cultural Change
 
The Changing Experience of Space
 
The Impact of Transnational Television
 
Controlling the Direction of Change
 
Contesting the Global/the Local
 
Between Release and Restraint
The Formation of New Subjectivity in India  
 
Conclusion

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ISBN: 9780761997665
£45.00