Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project.
From choosing your research direction and considering ethics to data collection and writing up your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, working with primary and secondary data, and researching your own organisation, it provides a thorough overview of research for business and management students.
- Enables you to visualise how each research stage links to the next, and makes sure you don’t miss a step with a handy 'Research Project Wheel'
- Helps you increase your employability and develop transferable skills, such as proposal writing and data analysis
- Provides student research examples that show common challenges you might face - and how to address them.
Key features include: research snapshots, offering short helpful tips for each stage of your research, and concept cartoons, which put forward different views about research to help you think critically about your approach. This book also has end-of-chapter questions, online multiple-choice questions and Kahoot! questions so you can test your understanding.
Student Resources (Free to access)
Watch and learn! Author videos for each chapter bring key research concepts life and provide a clear summary of each step of the research process.
Instructor Resources (Log-in needed)
Testbank containing questions related to the book’s key concepts, which can be downloaded and used in class, as homework or exams.
PowerPoint slides for each chapter featuring interactive tasks and questions, which can be downloaded and customized for use in your own presentations.
Introductory videos explain how you can use the book and the Research Wheel in your teaching.