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Understanding Social Media
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Understanding Social Media



June 2013 | 168 pages | SAGE Publications Ltd
Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version.

Understanding Social Media
provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
 
Introduction to Social Media
 
What Is Web 2.0?
 
Social Network Sites
 
Participation and User Created Content
 
Art and Cultural Production
 
Social Media Games
 
Social, Locative and Mobile Media
 
Conclusion

This book sits well within the foundations module for paediatric nursing students, as one of the fundamental changes to this module is the introduction of e-professionalism. In order for students to embrace the realm of social media effectively, they need a reference text that supports the relevance and general nohow of getting to grips with social media.

Mr Matt Carey
Faculty of Health & Social Work, Univ. of Plymouth
September 24, 2014

An excellent text providing a good insight into the psychology behind using social media. Well written and describing technical matters in a way that is easy to understand it is ideal for those who have a practical experience of social media but limited technical expertise

Mrs Tanya Bellingham
School of Tourism & Hospitality, Univ. of Plymouth
April 23, 2014

The great strength of the book resides in the historical grounding and the nuanced contextualisation of social media usage. For this reason, the book is a valuable access-point into an often short-sighted debate about the multiple impact of social media platforms.

Dr Dan Mercea
Department of Sociology, City University
April 15, 2014

Really good text with key points covered.

Mrs Elvira Bolat
The Business School, Bournemouth University
October 16, 2013

A useful text for those seeking to understand the potential of social media in their work with families.

Ms Angela Hilton
School of Education, Wolverhampton University
September 9, 2013

An excellent course text book brining coherence to a subject area which is relatively young. It uses recent research to back up its ideas and gives students using the book plenty of ideas to find sources for their own research.
This is the best I have seen to date

Mr John Murphy
School of Humanities, Hertfordshire University
September 9, 2013

Understanding Social Media is a book that will be useful to those students who have not 'grown up' or engaged in social media. This book will be useful as a classroom resource to go over how visual imagery is at the forefront of social media and how it is incorporated into our everyday lives. I think it is a good starting point for debate and for grasping how visual images are used by both individuals and organisations on the web.

Ms Zoe Colburn
Arts, Leicester Adult Education College
July 13, 2013

Useful complementary reading for students studying marketing.

Ana Gaio
Cultural Policy and Management, City University
July 12, 2013
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Sample Materials & Chapters

Understanding Social Media: Introduction to Social Media


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ISBN: 9781446201213
£25.99
ISBN: 9781446201206
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