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Unleashing Your Entrepreneurial Potential
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Unleashing Your Entrepreneurial Potential

  • Raghu Nandan - Consultant on Industrial Development in Emerging Countries


March 2009 | 380 pages | SAGE Publications Pvt. Ltd
This book focuses on how to identify and nurture the entrepreneurial talents of the new generation. The author believes that in the new India, entrepreneurship is less about creating wealth and more about creating new organisations that generate upscale employment.

Unleashing Your Entrepreneurial Potential highlights how to learn to compete with the best in the world. It builds on the premise that the excellent exposure that the average young Indian professional is already getting is heavily tilted towards the West. But the strongest competitive challenges are now coming from the East, which is ruthlessly capturing the Indian and the world markets. Hence to fight and win in the new world, youngsters in India have to learn and understand the mindset of the Japanese, the Koreans and the Chinese. This book aims to help them do just this:

This book has a unique anecdotal style, and uses lucid language and narration in the first person singular to give the effect of engaging the reader in a chat. This guide on understanding the ways of modern business in India and abroad will be of great interest to:

- Young professionals who want to do something on their own.
- Children from business families eager to take their family business to a new level of growth.
- Young entry level executives in the fast changing corporate world.

It would also serve as a good supplementary read for graduate and post-graduate level in management, engineering, tourism and commerce institutions.
 
Introduction
 
PART ONE: YOUR PERSONAL SKILLS
 
The New Face of Our Nation
 
The New Definitions of Entrepreneurship
 
The New Entrepreneur
 
New Soft Skills for Entrepreneurs
 
New Communication Skills for Entrepreneurs
 
Your Attitude to Life and Work
 
PART TWO: YOUR INTRAPRENEURIAL SKILLS
 
What Is Intrapreneurship?
 
The New Executive Environment
 
New Manufacturing Opportunities
 
Making Intrapreneurship Work
 
The New Meaning of Quality and Finish
 
PART THREE: YOU, THE GLOBALISED ENTREPRENEUR
 
Our Rapidly Globalising Nation
 
Having a Global Mindset
 
Understanding the Overseas Indians
 
Understanding the Overseas Chinese
 
Understanding the Koreans
 
Understanding the Japanese
 
PART FOUR: NEW OPPORTUNITIES IN TOURISM
 
What Part 4 is All About
 
New Face of Tourism
 
Handicraft Tourism
 
Heritage Tourism
 
Gastronomic Tourism
 
Festival Tourism
 
PART FIVE: AND FINALLY, THE PROJECT PLAN
 
Do Your Homework First
 
Stages of a Project Plan
 
Opportunity Study
 
Pre-feasibility Study
 
Explaining the Financial Tables for Non-financial Executives
 
Appendices
 
Index

Raghu Nandan’s lucid narrative, peppered with anecdotes, makes it a breezy read…The book details the soft skills entrepreneurs need, with specific focus on lifestyle, work ethic, self-discipline, social and communication skills, and an understanding of competitor’s work.

Business World

Here’s another advisory on how to make it big as an entrepreneur from a management expert, with lot of theories developed by the author himself…. A good buy for theoreticians and for the many management institutes around.

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ISBN: 9788178299082
£21.99