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Value Creation

Value Creation
The Definitive Guide for Business Leaders

First Edition
  • Gautam Mahajan - President, Customer Value Foundation, Inter-Link Services Private Limited, New Delhi

July 2016 | 338 pages | SAGE Publications Pvt. Ltd
Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profi­tability.
Why Is Value Creation Important for CEOs?
CEOs As Value Creators for Business/Customers
How CEOs Can Use Value Creation for Customers
CEOs Can See How Their Values (and Their Company’s Values) Creates Customer Value
Business Transformation Ideas for CEOs to Create Value
How CEOs Can and Why They Should Create Value for Employees
How And Why Cxos Such As Cfo/Marketing/HR Create Value
Value Creation and Customer Service/Loyalty Tips for CEOs
How CEOs Can Use Value Creation to Enhance Pricing
CEOs Learn from Value Creation and Education
Conclusion: How CEOs Drive Their Companies to Become Leaders through Value Creation and Increase Profits through Customer Value
Appendix I: Articles I Like
82 Ways to Add Value for Customers
Excellence Is Being Great At the Things Yours Customer Value Most
The Customer of the Future: and Your Future
Why Training Does Not Create Great Leaders?
Appendix II: Short Guide to Customer Value Creation Definitions from the Book

"This book is a classic, because it will change managerial thinking just like Tom Peters did "In Search of Excellence."

David Frigstad,
Chairman, Frost & Sullivan

Mahajan is a champion in advocating the customer as the fulcrum of business… the concept of value creation is explained in detail, where the fulcrum of the business is the customer…. This book, though primarily targeted at CEOs and CXOs, is a must read for all executives across functions, across hierarchy…executives will embark on a new journey of unlearning and will get ready for leading value-creating organizations.

Global Business Review,
Vol 17 (Issue 6), December 2016

No one globally knows more about buyer–seller dynamics than Gautam Mahajan. Likewise, no one knows more about how senior management should change these dynamics to create new value for both company and customers— which in some cases multiplies the bottom line, rather than just lifting profits incrementally…. [This] is without question the right book at the right time.

Journal of Creating Value,
Volume 2 (Issue 2), November 2016

The defining quality of the book is that it is not restricted to a linear perspective, but covers an array synergistic elements that collectively create value within an enterprise…[The Author] has managed to extract the most important lessons for entrepreneurs to truly connect with their customers and to use that as a basis to derive value for the organizational as a whole.

2 April 2017

Shareholder value creation has emerged as a well-known, much talked about and emphasized notion in the corporate world in the recent years. This book goes beyond shareholders and emphasizes the need for a well-charted corporate strategy for value creation for the whole business. As per the author, the starting point for this is customer strategy.


Abhigyan, January - March 2017

The book is aimed to be a prescription to the CEOs covering all aspects of value that can be created by an organization. The author focuses on various areas of value creation. The author also suggests that a hike in price of the product or service should have clearly identified additional value proposition to justify the price hike. Overall, we can say that if value is created in all parts of the organization and the CEO drives it, then it can not only achieve organizational objectives but also maximize the shareholder’s wealth, stay agile and by being customer value creation oriented, a company could easily tackle the challenges of the business environment of the future.

Although most of the concepts used in the book can be found elsewhere too in a direct or latent form, aligning everything with the concept of value creation is a good attempt.

Vision, May, 2018

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ISBN: 9789351508977

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