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Working on Health Communication

Working on Health Communication

December 2010 | 200 pages | SAGE Publications Ltd
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.

Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.

The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.

Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Planning Campaigns
Frameworks and Foundations
Starting the Campaign Process
Target Groups
Channels of Communication
Designing Resources
Evaluation in Practice
Overview: Ten Campaigns
Activity Discussions

'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science

'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England

"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this book is  a comprehensive guide to health communicators."

Megha Prakash
Current Science Association, Bangalore India
Current Science vol 100:12

Essential reading by the students who take the course Physical activity promotion

Dr Maria Chasandra
Faculty of Sport & Health Sciences, University of Jyvaskyla
March 9, 2013

Well-written overview of the most important models and concepts

Dr Rutger De Graaf
Department of Communication Science, University of Amsterdam
May 6, 2012

A very useful text book for all Public Health students on health promotion modules. Clear advice on methods for communication and evaluation of campaigns. Activities and examples make this a valuable self learning resource.

Mrs Fiona Major
School of Health, University of Northampton
January 20, 2012

Useful, information content for students on a FD programme covering Introduction to Health Promotion. Clear and concise and easy to read.

Mrs Nicola Meek
Services to People, Merthyr Tydfil College
July 12, 2011

Very clearly structured book, useful introductions to and reviews of each chapter. Real life case studies help to bring the theory to life and well considered, applied activities support the student to learn and apply the theory throughout.

Mrs Nicky Walker
Physiotherapy & Dietetics, Coventry University
April 12, 2011

A very easy to follow and pleasant book to read. had all the items included in it that were pertinant to the course requirements.

Mrs Karyn Richardson
Dental, University of Teesside
February 28, 2011

Sample Materials & Chapters

Chapter 1: Planning campaigns

For instructors

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ISBN: 9781847879233
ISBN: 9781847879226

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