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Youth and Media

Youth and Media

© 2013 | 232 pages | SAGE Publications Ltd
When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.

Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.

Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

Why Youth Media?
Understanding Media Content: Social and Cultural Approaches to Media Effects
Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History
Understanding Global Media Industries: China, Reality Television and Media Governance
Understanding Media Users: Girls. Mobile Phones and Identities
Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality
Understanding Advertising and Marketing: Students and Alcohol
Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy
Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence
Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education
Epilogue: Doing Youth and Media

The relationship between youth and the media is one of the most frequented areas in media and cultural studies, but rarely has it been so judiciously, thoroughly, and productively examined as it is in Andy Ruddock's excellent and most useful book.
Professor Graeme Turner
The University of Queensland

'In addition to the provision of a new slant on media power and youth to the existing wealth of studies of media and the young Ruddock achieves a genuinely absorbing scholarly read. By using thought-provoking pertinent case studies underpinned clearly with wider questions posed by sociologists and those working in cultural and media studies before highlighting why this is important, he achieves with enthusiasm and skill what many other scholars fail to do. Ruddock achieves the unusual in that he has written a research text that is also useful and accessible teaching tool for undergraduates and even postgraduates. He structures his book through an accessible process of asking a question, establishing why it is interesting, what has been written in the area, providing an insightful case study, and deliberating what can be said on the basis of evidence before considering what this contributes to understanding media influence. It could easily be used to help dissertation students struggling with creating a structured research piece from an interesting idea they have had. [...] It is a study of the here and now that will still offer insight when the cases have passed from immediate memory.'

Ruth Penfold-Mounce
Information, Communication and Society Journal

"This volume attempts to study youth and media beyond a myopic media effects paradigm that problematizes use as antisocial and deviant....Ruddock pleads for the study of youth and media beyond "something that is bad" and provides several points of departure to move beyond this perspective. Summing Up: Recommended."

N.D. Bowman
West Virginia University

Using a series of case studies running the gamut from Kony 2012 to the life and times of Jackass star Bam Margera, Ruddock discusses how and why youth media studies matter, how it should be studied, and what we can learn from the findings. The book covers the influence and effect of media on youth in several contexts; in addition to the examples already mentioned, he covers the Ryan Florence and David Cameron incident, Insane Clown Posse and censorship, the Columbine high school shootings, child soldiers, and much more. The book does provide a good introductory discussion of a variety of key topics in the study of youth and the media, and does an excellent job of revealing the complexity of the relationship between youth and the media.

Throughout his ten chapters Ruddock frames his discussion in a recurring cyclical figure that flows in the following cycle: Research Question, Underlying issue about media influence, Relevant literature, Exemplifying case study, Outcomes, and Lesson for understanding media influence. This consistency in presentation is a strength of the book, adding some structure to a large and varied subject matter. This is a particularly good structure for students, Ruddock’s intended audience...Youth and Media is a good introductory text on the subject and students of media, sociology and violence will find it an excellent place to start.

LSE Review of Books

It will give students more understanding into youth culture and social media.

Ms Chilombo Chichi Mbenga
School of Communication Studies, North-West University
April 30, 2015

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Youth and Media: Why Youth Media?

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ISBN: 9781848600928
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