Conducting Research Interviews for Business and Management Students
- Catherine Cassell - University of Birmingham, UK
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
A useful book that covers the topic in an accessible way. It is particularly useful for my students, who do research in organizations.
It's often too late in the research process when students realise what is required to obtain rich data from interviews. Cassell's text provides a super guide to planning this critical part of the research process. As the saying goes 'fail to prepare, prepare to fail'. By reading Cassesll's those who are conducting interviews have the opportunity to develop strong questions which can deliver great insights. Readers are also given foresight and prompts about the actual process of conducting interviews through different means. Additionally, and due to the length of the text it's a way to get a lot of guidance very quickly.
Too much information on a limited subject. Only interesting for students who really need to know the subject in detail.
This is an excellent book to refer students to who are planning to use interviews in their research project.
A great expose on interview methods. A must for students using interview as a research strategy.
Looks good and works with our Work Based Learning assignments.
Fairly good book. Thank you.
It's a good and helpful book.
But I tend to prefer the Brinkmann & Kvale though.
Decent overview of the interview but could have offered a little more by way of structure of interviews and what students can do with interviews.
Most students have limited (often no) prior experience of conducting research interviews and this is a very accessible guide to both the research philosophy and design aspects and the practicalities. I will also find it useful for myself in advising students on how they might use interview techniques in their research.